{"id":10388,"date":"2019-09-23T11:49:32","date_gmt":"2019-09-23T11:49:32","guid":{"rendered":"https:\/\/geltapp.com\/?p=10388"},"modified":"2019-09-23T11:49:32","modified_gmt":"2019-09-23T11:49:32","slug":"super-millennials","status":"publish","type":"post","link":"https:\/\/gelt.com\/co\/super-millennials\/","title":{"rendered":"Super Millennials"},"content":{"rendered":"<div id=\"pl-10388\" class=\"panel-layout\">\n<div id=\"pg-10388-0\" class=\"panel-grid panel-no-style\">\n<div id=\"pgc-10388-0-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-10388-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\tLos millennials est\u00e1n dejando de comprar en los supermercados. Se estima que al a\u00f1o gastan unos 1000 euros menos en este sector, y que s\u00f3lo un 37% de ellos hace la lista de la compra. Sin duda, estos cambios en los h\u00e1bitos de consumo pueden provocar grandes cambios y afectar al resto de consumidores. \u00bfQuieres saber los motivos? \u00bfQu\u00e9 repercusiones puede tener esto en tus compras? Te lo contamos <strong><a href=\"https:\/\/geltapp.com\/blog-aqui-y-ahorra\/\">Aqu\u00ed y Ahorra<\/a><\/strong>.<br \/>\n<strong><\/p>\n<h3>Los motivos<\/h3>\n<p><\/strong><br \/>\nRecordemos que los millennials forman parte de la generaci\u00f3n nacida en los 80. Son personas altamente digitales, hiperconectadas y con profundos valores sociales. Todo eso, junto a lo que han aprendido tras la \u00faltima crisis econ\u00f3mica, provoca que su comportamiento de compra sea muy diferente al de otros consumidores.<\/p>\n<ul>\n<li>Compran en s\u00fapers de barrio y a \u00faltima hora del d\u00eda<\/li>\n<li>Necesitan compromiso emocional con los productos<\/li>\n<li>Se centran en la b\u00fasqueda de ofertas y promociones<\/li>\n<li>Buscan opiniones sobre art\u00edculos y establecimientos<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-10388-0-0-1\" class=\"so-panel widget widget_sow-image\" data-index=\"1\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\">[siteorigin_widget class=\u00bbSiteOrigin_Widget_Image_Widget\u00bb][\/siteorigin_widget]<\/div>\n<div id=\"panel-10388-0-0-2\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"2\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<strong><\/p>\n<h3>Las consecuencias<\/h3>\n<p><\/strong><br \/>\nEl 80% de los millennials quiere que los supermercados les ofrezcan cosas que no encuentren en otros medios, como las compras online u otros tipos de establecimientos. Como resultado, el 72% de ellos teme contar con pocas opciones. Todo esto repercute en que las tiendas y las marcas generen nuevas estrategias para no perder a este nicho de mercado. Sin duda, esto va a beneficiar tanto a los millennials como al resto de consumidores: mayor oferta, mejores medios, precios m\u00e1s competitivos&#8230;<br \/>\nEl factor tecnol\u00f3gico es algo a tener en cuenta en todo esto, ya que la forma de ir al s\u00faper va a evolucionar en los pr\u00f3ximos a\u00f1os. \u00bfO ya ha empezado a hacerlo? La app\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1IylBXkk_9YhLMSOnSgciv5oPvkzCi9G7wNbj4mYeWqY\/edit?usp=sharing\"><strong>GELT<\/strong> <\/a>reparte dinero en efectivo solo por hacer fotos a los tickets de compra, adem\u00e1s de otras funcionalidades super \u00fatiles para hacer compras inteligentes.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los millennials est\u00e1n dejando de comprar en los supermercados. Se estima que al a\u00f1o gastan unos 1000 euros menos en este sector, y que s\u00f3lo un 37% de ellos hace la lista de la compra. Sin duda, estos cambios en los h\u00e1bitos de consumo pueden provocar grandes cambios y afectar al resto de consumidores. \u00bfQuieres saber los motivos? \u00bfQu\u00e9 repercusiones puede tener esto en tus compras? Te lo contamos Aqu\u00ed y Ahorra. Los motivos Recordemos&#8230;  <\/p>\n<div class=\"read-more\"><a class=\"excerpt-read-more\" href=\"https:\/\/gelt.com\/co\/super-millennials\/\" title=\"Continue reading Super Millennials\">Read more<i class=\"fa fa-angle-right\"><\/i><\/a><\/div>\n","protected":false},"author":11,"featured_media":10430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5,8,44,50,77,83],"tags":[101,104,185,218,266,278,374,434,509,539],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Millennials - Gelt Colombia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gelt.com\/co\/super-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Millennials - Gelt Colombia\" \/>\n<meta property=\"og:description\" content=\"Los millennials est\u00e1n dejando de comprar en los supermercados. Se estima que al a\u00f1o gastan unos 1000 euros menos en este sector, y que s\u00f3lo un 37% de ellos hace la lista de la compra. Sin duda, estos cambios en los h\u00e1bitos de consumo pueden provocar grandes cambios y afectar al resto de consumidores. \u00bfQuieres saber los motivos? \u00bfQu\u00e9 repercusiones puede tener esto en tus compras? Te lo contamos Aqu\u00ed y Ahorra. Los motivos Recordemos... 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